showreel
It all begins with an idea.
From initial concept to live site and inbox delivery, I weave compelling visuals and strategic messaging into every touchpoint, driving engagement that feels authentic.
End-to-End Email Marketing
Over the past two years, I’ve owned every aspect of London Grow’s email program, from high-level strategy to final send. As a one-person team, I developed campaign roadmaps, crafted segmented send calendars, and wrote every line of copy with the brand’s friendly, expert tone in mind. I oversaw audience growth, A/B testing, and performance analysis to ensure each newsletter not only looked great but hit key engagement targets.
I design all campaign visuals in Photoshop, combining custom graphics with on-location product photography that showcases our urban-agriculture solutions in their best light. By controlling lighting, styling, and editing, I keep assets on-brand and optimized for both desktop and mobile inboxes, helping drive higher click-through rates and stronger conversions.
Meet The Artist
Hello. My name’s Lady.
I’m a British Filipino graphic designer currently living in Watford, UK. I’m a curious individual who loves art. I’ve been a graphic designer for three years and have helped create short films, advertisements, infographics, printed materials, and social media content.
I‘m a sucker for good food and strange films. I have two kittens, Lua and Cilla. I get all my inspiration for my art from observation. I usually draw throughout my day, so I sincerely apologise if I’ve seen you on the train or bus—I was probably drawing you.
